We need a fresh new image to relaunch our successful business. The image should be clean, up-market but with a hint of playfulness. Think aston martin and gucci - the brand will primarily be used for online marketing / company presence, but will occasionally make it onto print items etc. Using an icon would be preferred; one that works with and without accompanying words
Loop (or "The Loop")
The loop is a small, but very high end consultancy and development house based in the EU; working for a global client-base we have a great reputation within the print and publishing industries as being innovators and experts in cross-media publishing / marketing.
- Clean - An icon that works without the text alongside - Elegant (but not boring) - Fresh - Something engaging and visually pleasing
- Boring corporate royal blues - Anything that has cheap connotations - Something only based on text