How Pete Kinkead started their logo design journey
Body Mastery Strength Training
Body Mastery provides private strength training with the sole purpose of developing stronger muscles and bones in the most efficient manner possible, for a wide variety of health benefits. For each muscle group, we assist you in performing a single set of very slow and intense exercise movements without rest, thereby eliminating not only the inertial forces conducive to injury, but also the momentum and muscular respite that compromises the effectiveness and efficiency of traditional training methods. From your very first visit to our private and distraction-free studio, you will notice a clear distinction from other training methods you may have experienced or learned about. Your Body Mastery fitness program will consist of 1 or 2 intense full body workouts per week, each lasting about 20 minutes. That is all you need to provide your body with the stimulus it requires to grow stronger muscle tissue while reducing fat, in the shortest time possible. The real work is done during the rest periods between workouts. Anything more than that is considered overtraining and actually impedes the body’s growth mechanism while sacrificing your valuable time. Your program will be designed to meet your individual needs and objectives. If one of your goals is to lose excess fat or weight, dietary considerations may be advised and we will assist you with any recommended adjustments.
Tell us a bit about who you are and the people you reach
The target market consists of people who are committed to improving their health and fitness, but have not found an effective and sustainable training routine. This includes those who are suffering from conditions such as diabetes, high blood pressure, high cholesterol, osteoporosis, and arthritis. These conditions can be highly improved or even eliminated with strength development and proper nutrition versus medications and other treatments that simply relieve symptoms temporarily and often at great expense. This market also includes active and healthy people looking to improve or maintain their level of fitness without spending unnecessary time in the gym. We are expanding our local and national presence, and need a logo that is intuitive to our purpose of providing customers with the greatest value in the form of pure results in a format that fits into their lifestyle. In a fitness market that is overrun with unfulfilled promises of technological wizardry, supplements, and exercise modalities that will provide customers with results while being at fun and/or easy, we instead employ a methodology that is by no means easy, but is intuitive, uncomplicated, and efficient. We don't sell retail products, technology, shortcuts, swanky facilities, or fun. We simply provide the body the stimulus to grow stronger and the recovery time needed between workouts to respond and heal.
What's needed is a bold and simple 2-color logo for online and electronic communications, and for occasional printed materials. The current logo (viewable at http://www.bodymastery.net/logo.htm) consists of the company name in the foreground backed by the Reiki symbol for strength. For brand retention purposes, it is desirable to maintain the font and appearance of the company name if possible, but we will consider alternatives at the designer's discretion. Furthermore, Body Mastery is an environmentally responsible company with a near zero energy/carbon footprint, and we'd like the logo to reflect that if possible, at least with the color scheme. The current colors are a bold blue and grey - a new scheme option might be more earthy such as green/tan. The current Reiki symbol should be replaced with something equally simple, but reflective of our primary positioning points, which could be associated with words like: simplicity, intuitiveness, efficiency, strength, growth, health. The simplicity of the logo design should also lend to easy reproduction (embroidered uniforms, etc). The logo should be easily converted to black/white for print purposes.