Logos we like:
These logos are:
- simple yet cool
- colorful, but no more than 3 colors in the logo
- modern / trendy
- of great size proportion between icon / typography
- they're not trying too hard... simple, yet professional.
Some other points:
Our logo has 5 circles inside of the larger circle, b/c we are an ALL in ONE solution type of company that does FIVE things.
It's not required to have 5 circles... not at all, but something that conveyed we have 5 core areas of our business would not hurt.
I like the SOCKET logo b/c it shows an img of a PARTNERSHIP to me, and that is a GREAT part of how we align with our clients. So, a logo that conveyed a mutually beneficial partnership would be GREAT. Nothing corny like a handshake, as it still must look like a web services company.
I'd like a logo that is attractive in its simplicity, CLEARLY legible, and looks "web2.0" modern and unique.
We've had several great logo projects on 99designs, and we're specific in what we want and seek a lot of great entries. In turn, we'll provide feedback to every submission either by ranking, comment, or both.