Bella Via - Brand Identity

Bella Via

Five years ago, when Sal Polito, the chef and an owner of Bella Via, stood admiring the view of the Manhattan skyline from the street outside his brand new Long Island City restaurant. Suddenly, he had the perfect name for his new venture: Bella Via, or "beautiful way."

Bella Via is known for its coal-fired brick oven pizza. What sets this pizza apart from many others is the crisp crusts – and that everything is super-fresh. "All our pizza is cooked in a brick oven, and nothing is mass-produced. We make our dough every day. The cheese is hand sliced with a knife, the old fashioned way. Everything is fresh done to order so people may have to wait a bit to have their pie."
Since it tastes so good, no one's complaining about the wait. Patrons call it the "best brick oven pizza in New York!" It's a sentiment echoed by the legions of fans who come here from all points of the city to order Polito's perfect pies.

long island city and Manhattan residents

Bella Via is looking for a new logo/brand identity to be used on its new website (in development) and print materials. The logo should communicate the restaurant's old-world attention to cooking detail and quality, its hand-made/fresh ingredients, and its city landscape. Bella Via is located in Long Island City, just across the water from NYC. Pictures of the restaurant are provided and the new brand identify should pair well with the restaurants current look & feel and outside signage.

The project deliverables are:
1) new logo
2) business card design
3) pizza box design (12" wide x 12" high, max 3 colors)

The business card and pizza box should highlight ONLINE ORDERING at http://bellaviarestaurant.com

please contact me with any questions.