Completed contest

BCE Mediation - Corporate Identity for Independent Mediator

Robin Somerville needed a new logo design and created a contest on 99designs.

A winner was selected from 189 designs submitted by 45 freelance designers.

189
entries
45
designers
1
winner

One of the designers who made it happen

Winner - RedPixell
It is very easy working with RedPixell. Very helpful and great turn-around times.
- allison.billington

How Robin Somerville started their logo design journey

Company name

BCE Mediation

Overview

BCE Mediation is a new Independent Mediation service offering a mediation solution to parties/people/companies that are in dispute and would like to resolve that dispute without having to take formal legal action like taking someone to court. Mediators do not make any legal findings and can't force parties to a conclusion. They assist and facilitate parties to come to an amicable mutually acceptable outcome themselves. Key Qualities sought in Mediators are indepdenence, open mindedness, problem solving, facilitation, integrity, confidence, honesty, professionalism.

Tell us a bit about who you are and the people you reach

Those who appoint mediators are normally 'the professions'. Solicitors, Barristers, Surveyors, Accountants, Company Finance Directors, Company Human Resource Directors, Shareholders etc. They all act for those (eg solicitors) who would like to avoid legal action or are those directly affected eg Company Directors who have been wronged by someone or who are facing a legal claim. Corporate Identity therefore has to be very professional to convey a message of competence and professionalism. They are more likely to respond positively to 'conservative' imagery rather than radical/creativity.
SME's are our target market within those seeking Mediation services.

Here are some reference sites of competition to BCE Mediation:
http://www.independentmediators.co.uk/
http://www.bevans.co.uk/keypeople/f…alker.aspx
http://www.jonlang.com/
http://www.colindavidruss.com/
http://www.adrgroup.co.uk/
http://www.consensiopartners.co.uk/
http://www.thetcmgroup.com
http://www.interlink-mediation.com/

Professional body representing Mediators: http://www.civilmediation.org/

Requirements

A corporate identity is required to provide the basis for a website. business card, letterhead and marketing material which will be the next stage of work. Designers should feel free to be as creative as they feel fit, but with the target audience of conservative professionals in mind. The identity should be clear enough to enable someone to instantly understand that the product offering is a Mediation service aimed to be of maximum benefit to small and medium enterprises.

** Please include the strapline ***: Business, Commercial and Employment Mediation

Marketing will be concentrated on online, so reference to the website is crucial: http://www.bcemediation.com

Trust, Professionalism and Independence must be conveyed. Perhaps colours should be chosen to reflect this. Solicitors will be used to seeing judges in their robes:
uktv.co.uk/images/homepage/43786.jpg
http://www.kingston.gov.uk/dsc_0183__web_.jpg
http://www.judiciary.gov.uk/.../hig…judge1.jpg
The purple used in the logo on this webpage http://www.hmcourts-service.gov.uk/index.htm might be good.

Custom package

$363

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