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How inmoti started their logo design journey
Who are you known as?
Vaden Automotive Group
What’s your company slogan?
- Focus on the symbol more than typography -
Tell us a bit about who you are and the people you reach
We are an automotive group of 10 dealerships (and growing) with various manufacturers to represent and also sell used cars.
Each dealership has a showroom and service drive, all equipped with digital communication, supported by a centralized call center and business development division focused on high-quality customer service.
Our group is also integrated with other automotive related businesses providing finance and vehicle service contracts, auto and home insurance, rentals, and vehicle maintenance, parts and body shops throughout the southeast.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
The round chrome needs to be reduced in thickness from the Original logo symbol. I feel it is too fat/chubby for the V to standout against the orange/yellow background. And the chrome needs to be enhanced to look slightly more realistic, or look fake entirely... - adding additional comments on the brief. Thank you all.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We attach a visual to represent where we've been, where we tried to go, and where we need to end up (as far as the business identity and logo goes.) If you have any questions, feel free to reach out for clarification, and for font/visual assets to help you get close to what we are looking for. Thank you!