Motus Engineering provides roll over protection structures (roll cage) for pick-up trucks. These trucks operate in very remote areas where serious accidents often happen. The cabs of the pick-up trucks are very weak and collapse in a roll-over, so this system is designed to protect the occupants in the event of a roll over. Safety, Engineering, Design and Professional would be the main words to describe our company.
We are trying to portray a very professional image to our prospective clients. The safety of their employees is the most important thing and our image needs to echo this.
Tell us a bit about who you are and the people you reach
We are targeting companies that use pick-up trucks to get to and from the work site. These work sites are in very remote areas where a lot of accidents happen.
The specific people we are targeting within these companies would be the health and safety officers, the fleet managers, Vice Presidents of Operations and Presidents. These are the decision-makers that we essentially need to sell the idea to.
We are also targeting the actual workers who will be installing these on their pick-up trucks. This isn't as important as the health and safety officers but should be taken into consideration.
The name "Motus Engineering" must be present in the design.
We don't want the logo to be too complicated.
We want a solid and strong custom font to be used.
We don't want to limit our logo to just portray that we offer a roll over protection structure as we will be distributing other products in the future.
Feel free to be creative when choosing the font and some sort of logo badge (if you decide to incorporate one).
Color is nice but nothing too flashy (i.e. basic colors). Remember, this logo must appeal to a mature, professional, audience.