Completed contest

Area Rug Brand - Name and Logo Development

BuildDirect needed a new logo design and created a contest on 99designs.

A winner was selected from 47 designs submitted by 11 freelance designers.

47
entries
11
designers
1
winner

One of the designers who made it happen

Winner - InfaSignia™
Great job Very responsive
- dllw

How BuildDirect started their logo design journey

Overview

BuildDirect is the world's largest online manufacturer-wholesaler of building materials. We sell flooring, roofing, siding, decking, landscape and kitchen & bath products at manufacturer-direct prices. Since our launch in 1999, satisfied customers in every state in the U.S. plus over 60 countries around the globe have helped us become one of the fastest growing building products companies in the world.

Tell us a bit about who you are and the people you reach

Budget-conscious customers in U.S. and Canada looking for a traditional style area rug to complement their living space. Demographic is roughly 35-55 with both traditional and modern decor tastes.

Requirements

We require a name and logo design for our traditional style area rugs that are made in India and China.

Name Requirements:

The name must be trade-mark free and also not conflict with any industry-related companies after conducting a web search.

We currently carry a line of modern shag rugs that are under the “Yanchi” brand name. What we seek is a brand name that evokes quality and familiarity. http://www.AreaRugs.com and http://www.rugsusa.com carries many lines that have been in existence for decades and use a family name as their brand name so this would be a good reference for research.

The name should be easy to pronounce and not too long. We want customers to see the brand name and be comfortable with it; we want them to feel that it is a reputable name that has years of quality behind it.

Logo Requirements:

The logo should have clean lines. We are looking for something classic and stylish. In needs to convey a sense of longstanding quality.

Custom package

$363

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