We work in the Aerospace industry. We are a manufacturer that machines precision 5-axis, close-tolerance metal parts primarily for aircraft. Our primary customers are Boeing and Spirit Aerosystems, but we have a global presence in Turkey, Italy, Korea, China and Japan.
- What main objective do you want the logo to accomplish?
This year marks 50 years in business in the industry and we want Hansen to have a sleek, new logo that looks good on the website(we can change website color to match), emails, business cards. We want people to see it and remember Hansen.
- What words would you like your audience to associate with you?
Quality: This is a quality driven industry and we have outstanding quality ratings with our customers. Expert: We prefer to have the complex/close-tolerance/precision work from customers. Trust: We build relationships with people and treat them as friends. Delivery/Reliability: We can get parts quickly and the customer doesn’t have to worry about deadlines.
- Who is your competition and how are you different?
We are known to have better quality, but not always have the lowest price. We have great delivery and can expedite parts to support changing customer needs. We are continuously improving all the time. We have a much cleaner shop than the majority.
- Who is your audience and what do they care about?
They care about Quality, Price and Delivery Time.
- I've checked your website, and it's quite technical for me, could you give me a simple example of something you produce, which you are most proud of?
We make a lot of parts. We are most proud of large 5-axis parts made from hard metal like titanium. We quote work from customer designs. We specialize in our ability to make anything they can design.
- In which direction do you see your business growing?
Moving to the next level and taking on larger assemblies.
- Do you have any taboos? (shapes/colors/symbols/fonts to avoid)
We don’t want the logo to look like a copy of our customers logo.
- Do you have any personal preferences to incorporate?
I would like to see an CNC machining element incorporated if it looks good. I’m open to standard aerospace designs as well.