We have been really pleased by digicano's output, service and professionalism from start to finish. There were some really good designs in our contest but we selected digicano's as the winner as we thought it covered everything that we offer better than any of the others. Digicano found a really neat way to represent all of the key activities we provide, rather than just one.
Not only do we really like the final design, but we were impressed by the responsiveness and flexibility with which all our comments and feedback were incorporated. Not only that, but when we suggested a change that digicano didn't think would work, he told us but suggested an alternative. So, this was much more of a 2-way process than we had expected and we wouldn't hesitate to recommend digicano. Thanks again!
How rockrider started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We provide mountain biking, climbing, navigation and mountaineering instruction to all levels of ability. We also offer cycling tours for keen / fit cyclists in the UK and Europe.
What industry do you think your business is most related to?
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The core business is explained in more detail on our website http://www.rockrider.co.uk (Note that this describes a business called 54North. Rockrider has taken over 54North and is rebranding to create a fresh image and business.)
Our typical client base is men and women in their mid-20's to 50's who already enjoy the outdoors, or want to learn more about it. We want to attract people with an adventurous spirit keen to try new experiences, rather than already being experts in the chosen activities.
We are looking for a very visual logo that combines some of the themes or images of sports like mountain biking and climbing with the word "rockrider". It needs to stand on its own - rather than have a background - so that it can be used on the website, t-shirts / jackets and leaflets.
Our slogan has traditionally been "Active Outdoors", but we aren't married to this and may change it. We don't really want to include that within the logo - it is only mentioned here for more background.