Thoughts to keep in mind: MODERN/SIMPLE/Playful/Professional/CLEAN (no clutter)/Fresh
You want to have this company in your home, you trust them, and you want it to pique your interest. We want customers who have experienced our clean to simply be able to see our logo and immediately think of the clean home waiting for them.
For font, nothing too frilly or handwriting-ish. I was thinking lower case for the actual company name - the rest, however it suits you.
We were thinking a his/hers card - same card just one in blue one in pink? Colors we are open to, so if you have a great idea go for it - like green is a standard color for cleaning... but you guys know best, so go for it, and lets tweak it, just keep it simple and clean.
One thing to keep in mind is the uniforms we are moving towards are khaki pants, and then polo shirts (was thinking a "Tropical Pink/Pink Rasberry" colorish for the girls, guys more of a "Royal Blue" but just a shade lighter/brighter). Obviously this can/will change if the logo design/colors/style doesn't work with it, but that is the sort of current thought we have. Fits the professional, proper, tidy, yet "fun" and almost relaxed.
Standard orientation is fine, but we don't want it to look like every other card out there (thus the lack of details on the front - just something that makes people handle it, look at it for more information).