It has a very 'coastal' feel . Even the font and graphics look like something you would see out of Salt Magazine.
Here are some additional notes:
Tagline: 'After 155 years, the anchor holds strong.'
Biblical Reference of the anchor: Hebrews 6:19 (loosely translated as 'Hope anchors the soul')
Client doesn't want any of the logo/branding to convey a morbid, somber or depressing feeling. Client wants to messaging to convey consistency, strength, courage and confidence (any anything else that resonates like an anchor). You have flexibility to remove the family shield if it is difficult to incorporate.