The page should be more informative, and conversion rate optimized. Think of ways to increase on site time and reduce bounce rates.
Extra consideration will be given to those who creatively repackage existing informational/data assets on the current site and present in an appealing way. Looking for infographic or some sort of comparison chart as you shown in the peninsulageneral.com site above.
Mention the tagline "Less Time, Less Stress." somewhere.
MAINTAIN color scheme of current landing page.
Elements to include in the landing page
We want some sort of comparison chart like you see in peninsulageneral.com.
Get rid of the main navigation buttons towards the top of the page.
H1 should say "The Most Affordable Auto Insurance in Utah"