Absolute joy working with Karol. He was the ONLY designer to meet the brief, and was creative, prompt, and responsive throughout the process. Hope to work with him long into the future.
How Jasper.mcmahon started their landing page design journey
Who are you known as?
Now-Casting Economics Ltd
Tell us a bit about who you are and the people you reach
We publish near-term forecasts for macroeconomic variables from an advanced statistical model. Our forecasts are updated automatically whenever new data arrives. Our clients are mostly hedge funds and other financial market participants
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the landing page?
We already have a logo and a visual style (including colour palette). We want to stick to all that, but we want to create new content for the main part of our home page, to make it look more professional, more informative, and more lively
Elements to include in the landing page
First, a panel of text, which will be the simplest, shortest version of our message for people who do not know who we are. Secondly, a graph of our flagship product: the Now-Casting Index (NCI). There are 6 NCIs, for 6 countries: the US, China, the Euro Area, Japan, the UK and Brazil. We could show one of these graphs at a time, but have them change every few seconds on a carousel. Thirdly, some kind of image(s), maybe photographic. E.g., this could be the flag for the country of the NCI showing. Fourthly - maybe - a banner showing when and why our forecasts were last updated. This could be flashing, or highlighted, to show that we are about stuff which is being continuously updated. And lastly - maybe - a table showing which economic data series are being published today.
The attached file shows some ideas for components that could go onto the home page