The general design should be flat and simple with the photography doing much of the work. We have two colours that should be incorporated into the design, rgb(0, 77, 95) and rgb(245, 132, 56). Our heading typeface is Raleway and our body typeface is Montserrat, both available from Google Fonts.
The design needs to be easy to adapt from mobile up to desktop.
We are trying to appeal to the general public and try to get them to engage with our work, either through donation/membership, volunteering for us, or going on one of our veterinary courses. We need to be emotive and engaging, and show that the work we do improves the lives of animals all over the world.