We need a key visual for a car launch event. It's an SUV car capable of a city and a little off-road use. But mainly in city use.
This visual will be used in all the event-related materials, like the invitation, onsite backdrop, pre-event communication.
Tonality: the product (the car) is an entry-level SUV Car for the middle class in China, they're well educated, active and they take the responsibilities of family and work. They are ambitious also.
It's a German brand, you can refer to Tiguan (VW), but make it a little young.
There are 2 directions the KV can go:
1 A road in a shape of A(We'll also plan to do a sculpture on site, delivering a message that a road into next generation, see the reference sculpture picture, doesn't need to be the same)
2 Car shape, but in abstract form, since it's not launched yet, it can be the outline of the car(refer to Tiguan shape)
I have attached 2 reference pics for directions. But notice that the tonality shouldn't be like Audi but VW.
we need horizontal 16:9 pics