We are looking to create an online advertising campaign around the
launch of our new software product Invest|Comp which is very
specialised software which was developed to meet the ‘Pillar 3’
regulation (within Solvency II) faced by European Life Insurers. We
require animated and static banners in a variety of sizes ie
Leaderboards, Skyscrapers and MPUs to run in industry websites.
(websites where we will advertise still to be determined but look at
or http://www.lifeinsuranceinternational.com/ or
http://www.theactuary.com/ or http://www.moneymarketing.co.uk/ as
Leaderboard 728 X 90 Pix/Gif Weight 25kb/Flash weight 30kb
Sky scraper 160 X 600 Pix/Gif weight 20kb / Flash weight 30kb
MPU size 300 X 250 Pix/Gif Weight 20kb/ Flash weight 30KB
No specific duration for the banners specified although they shouldn't
be too long as target audience tend to skim the websites anyway - so
as eye-catching is key.
We have developed text for the adverts (see attachment) so what we
need is a series of online adverts that can convey these messages.
(Obviously this content will need to be condensed for an advert, but
the overall message should be conveyed).
Specific information on the regulation and the software:
European Life Insurers will be required to meet new Solvency II
regulation by 1 Jan 2016. There are ‘3 pillars’ to this Solvency
II legislation. Under Pillar 3, Life Insurers will be obliged to
report a large amount of complex data around their assets, which will
need to be reported in a very specific format (called QRT).
Invest|CompTM software completely addresses this requirement to comply
with this new Pillar 3 regulation as it combines all the necessary
data from multiple sources and different systems into the format
required – automatically, accurately and in a timely way. A key
additional benefit is that the data can be customised into various
data, graphics and dashboard formats that can help the company
overall business and operational efficiencies.