Irish Pub Pass (IrishPubPass.com)
We're designing a site which will serve as THE central destination for Irish Pubs and their loyal patrons all over the world. The idea is to market and sell an Irish Pub Pass, which will be a physical membership card that will entitle patrons to exclusive specials at participating Irish pubs. In addition, Irish Pub Pass will host a number of local events for members in Boston (for starters, will eventually expand), sell Irish-themed merchandise online, and promote tour packages to Ireland through travel partner Tenon Tours (http://www.tenontours.com)
Our target market is 25-45, very social, mostly men, who would rather have a beer at an old pub with beaten wood floors than go to a trendy club or loud obnoxious bar. The type of person who would find value in a loyalty card of sorts, but true to the authentic Irish Pub. He who appreciates a rainy day, a good game of chess, or even a walk through the countryside.
We're looking for a clean, dynamic site with an old-world feel. Rustic, lots of browns and art deco green as in the logo provided, but not drab. Visitors should feel as if they are sitting in an Irish Pub that's been around since 1890. Charm and character throughout. This should not have blog look or feel to it, although we do intend to have a rolling scroll of recent posts, which we will use to welcome new pubs, announce local events, etc.
The site should properly promote the following:
Header Tabs: Home, How it Works, Member Benefits, Pub Directory, Order Your Pass, Merchandise, Events
- Main Image and Call to Action to the Pub Patron (end buyer)
---> Focus on what it gets you and how to get it (Attention Irish Pub Patrons! Save an average of $900/year for only $25! Get yours today)
- Call out to Irish Pub Owners/Managers
---> Register your Irish Pub to join the exclusive network for Irish Pub Pass Members
---> An area to display an image for events such as "Boston's only St. Patrick's Day Pub Challenge"
--> Featured Video
- Rotating Photos
--> We'd like to rotate photos of participating pubs
- Rolling Scroll of recent posts
--> We'll use posts to announce new pubs, specials, events, etc.
3 Partner Ads