An Established 'Virtual Assistant' Company Needs a New Website

LK Marketing

URL: http://www.lkmkt.com/

Location: Milwaukee, WI

Slogan: Make the 1st Impression Count

Point of Difference: We are NOT a call center... we are the Virtual Assistant to your sales representatives.

Competitors: Two companies that offer similar services as LK Marketing:

Telesales, Inc.
http://www.telesalesatlanta.com/
Atlanta, GA

Telesales Partners
http://telesalespartners.com
Baltimore, MD

Other companies that could be considered as competitors:

Intelesure
http://www.intelesure.com
Boise, ID

New Prospect Telesales
http://www.newprospecttelesales.com
Spartanburg, SC

Person to Person Direct
http://www.persontopersondirect.com/
Riverdale, NJ

Xact Telesolutions
http://www.myxact.com/
Nashville, TN

Project Details:

Testimonials will be spread throughout the content of the various webpages.

LK Marketing will send traffic to the website through offline methods and through email correspondences.

Website will be redesigned, custom graphics will be implemented, and the text/content of the website pages will be self-manageable via an online content management system, including

Primary Aim: website visitor should become a client

Online Objective: provide information, increase sales, marketing/brand awareness

New website should be: Sincere, Professional, Polite

What is needed: Website Redesign, Wordpress Template

We would like to see the following entries:
- homepage mockup (Will be a Wordpress 'Page')
- single page mockup (Page / Single Post)
- blog archive mockup (an Archive of posts)

Navigation (5 main pages, 2 sub-pages, and 2 sub-sub-pages):
Home
Virtual Assistant Services
- Cold Calling
- Setting Appointments
- - Qualifying Leads
- - Updating Prospect Lists
How You Succeed
Careers
Contact Us

Layout: Preferably a two column layout, with horizontal navigation near the top, and vertical navigation on the side.

Design: Website should look "full" – not a lot of white or blank space, should not have too much content, should look robust with deep colors and contrast, with simplicity. (sample logo/banner is attached)

Company colors: purple – various stages of this color, in contrast various stages of grey, white and black

There should be a clear call-to-action on the homepage, like a button, or badge that encourages the visitor to call or email now.

We wouldn't mind seeing a Click-to-Call button / text box somewhere as well, so visitors can enter their phone number, and the phone system will call the visitor and connect them with LK Marketing representative, perhaps.