Advisor Inner Circle
We are sales and marketing consultants who specialize in teaching small business owners simple, effective, affordable strategies for marketing their businesses. This site and the ones that follow will provide online training to these businesses.
We are focused on helping as many businesses grow as possible. Our sites will be focused on selling our training courses and we prefer good looking, but simple designs.
Our target audience for this project is financial advisers, retirement planners, life & disability insurance professionals. These are sales professionals. They are a suit and tie crowd.
They are highly motivated by money and the desire to help their clients protect their families and assets from financial risk. Our target age range is 30-50 and the audience is mostly male.
We are looking for a Wordpress design for a micro-continuity style training site. The site must include:
1. A home page/squeeze page with a headline, video and opt-in form.
2. A second sales page with a video and sales copy below the video.
3. A page template with no-sidebars.
4. Each module in the training course will be a Wordpress post with a video at the top and links to downloadable material below the video. On the post pages we need a menu listing each of the modules for navigation. It could be implemented as a list on the sidebar or (as shown in the example module screen capture attached) as a slider across the top of the post pages (but not visible on the sales pages).
We are looking for a simple, professional looking site following the general design feel of the attached sample sites.
Use of handwriting is great to highlight certain key elements such as the opt-in form on the home page and the buy button on the sales page.
We need good looking bullet icons and buttons.
We do not want clip art or stock photography that does not help move our sales message forward. In other words don't put images in for their own sake. Our basic promise is this: Join our 6-month course and we'll give you one lesson a week to help you get in front of more prospects without cold calling.
The design should not get in the way of the sales message.