ThinkingBirds took the time to review all of our initial information as well as additional suggestions in order to create a beautiful design. We are very pleased with our new logo and the professional working relationship we had with ThinkingBirds.
How iFixit started their button or icon journey
We are all about Do-It-Yourself repair.
Our repair guides combine great, high-resolution photos with helpful instructions. Color-coded bullets and markup help connect the instructions to the device in front of you. Thousands of people have successfully used our guides to repair their electronics, and you can too!
We fund our mission of helping people fix things by selling useful parts and tools on iFixit.com.
Tell us a bit about who you are and the people you reach
Our target audience is interested in Do- It-Yourself repair and electronics. We also attract thrifty people who can save money by using our step-by-step guides to repair their own devices. Our design aesthetic is clean and simple, because people want to get past the clutter and on to fixing their problem.
* Context – iFixit.com needs a new icon. We currently have 4 main content sections: Parts Store, Repair, Teardown, and Discuss. We are transforming our ‘Discuss’ section into an ‘Answers’ section. We need an ‘Answers’ icon to fit with our existing set of icons.
We are looking for a unique icon that communicates: Expertise, Solutions, DIY, Community, Collaboration, and Repair.
** Design Reference – Please visit our website and become familiar with the current icons in the header: Parts Store, Repair, Teardown, and Discuss
- Check out the large size icons our home page: http://www.ifixit.com
- Check out the small size icons on our repair page: http://www.ifixit.com/Guide
*** Icon Design Specifications:
- Display Icon in 2 Sizes:
- Display Icon in 2 colors (default blue and orange hover color):