Completed contest

Suite of product icons for UPGRADE options

ceo.halo needed a new button or icon design and created a contest on 99designs.

A winner was selected from 19 designs submitted by 4 freelance designers.

19
entries
4
designers
1
winner

How ceo.halo started their button or icon journey

Company name

iCarhireinsurance.com (coming soon)

Overview

The company I have set up focuses on the Car Rental market and sells a suite of car rental insurances direct to the customer. It is an online insurance intermediary and will sell products throughout Europe, but predominantly in UK and Ireland. We will give renters unbelievable prices compared with what you pay at the car rental counter. Looking forward to shaking up the car rental companies safe haven!

Tell us a bit about who you are and the people you reach

Core online age groups:

25-34, 45-54 age segments; ABs and those with small children
Wealthy achievers earning more than £50k per annum
Second Home Owners
With increasing number of visiting friends and relatives (VFRs)
Frequent Leisure/ Business travellers
Car Club Customers

Car Hire Targeting Opportunities -

Freedoms (40% of UK Adults: 5.6m):

Enjoy driving and the freedom of the road and does not deem car hire to be bad value for money. Key target for the industry’s future expansion. Target: 45-54s and the 17-34s but with even socio-economic spread.

Practicals (31% of UK Adults: 4.3m):

Take a convenience based, rather than adventurous approach. Renting and attitudinal habits are fairly average. Target: over 65s and retired groups, lower income with young or no children.

Afraids (25% of UK Adults: 3.5m):

Enjoys freedom, but worries about driving in a foreign country. A third prefer to hire the same car they have at home. This group is also sceptical in regard to value for money. Target: 55-64, family stage with children in early teens.

Requirements

There are four simple steps in our online buying process:

Step 1: Choose core product
Step 2: Input Personal Information
Step 3: Tailor your product << ICONS WILL BE USED HERE.
Step 4: Buy

Another name for Step 3 is "Upgrades", where we give the prospect customer an opportunity to add optional extras to his core product. The upgrade options are:

Additional Policyholder (think - adding a family member)
Vehicle Key Replacement (think car keys)
Personal Belongings and Baggage (think car broken into and items gone)
Personal Accident (think broken limbs/bones/death)
Vehicle Rental Cancellation Insurance (think money back)

The suite of icons will be placed vertically in the order you see above and will be located on the left column. To the right will be the product title (as above) and a brief explanation of the benefits in smaller font just below product title.

The background colour of the web page will be white. We are looking for an icon suite that is personable, smart, has the cartoon/plastic feel. Please note most of these products are insurance related therefore they serve a purpose - protect you from a financial loss situation.

A good example of how this positioning will look like is depicted at the following link below. Desired size of icons is about the same as those on this webpage.

http://quote.insureandgo.com/options.aspx

Stay away from using photo images.

Custom package

$254

Free features

  • Open contest
  • Fast-tracked

Deliverables

PSD
AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

$145
A bright, fun and playful online shop selling great products and treats for dogs
design by snige design by snige design by snige
16
entries
5
designers
$295
Designs top quality games for the iOS app store
design by Kolopach design by visualmoose design by Kolopach
49
entries
18
designers
$145
My app allows users to sync their iPhone contacts with their Gmail contacts
design by boyan design by Yaseen H design by Yaseen H
44
entries
14
designers
$145
We create applications for the Macintosh platform
design by alter.ideas design by EdiSigns design by tyomgl
13
entries
6
designers
$295
iPad App for presenters, professors and preachers
design by nDmB Original design by udma design by udma
85
entries
31
designers
$145
My app allows users to analyze sales data from their Google Merchant account
design by Pixtograp design by Trevorco design by bluestory
70
entries
22
designers

We saved a spot for your button or icon contest.

Get started now
$295
Startup Sauna open sources seed acceleration for most promising startup companies coming from Northern Europe, Baltics and Russi
design by Cont Sters design by Cont Sters design by Joekirei
42
entries
10
designers
$295
ToDoodle is the creator of an iPhone app that helps getting organised, getting rid of bad habits and encouraging good habits
design by Joekirei design by Joekirei design by ikke_998
106
entries
27
designers
$145
An iPhone app for sharing baby pictures with loved ones
design by ...mcgb design by Trevorco design by Edwin0918
82
entries
26
designers
$145
AnswersEdu is a Q&A site for teachers. We have a logo from the sister site (PlanbookEdu), but would like a new icon to represen
design by Nico Strike* design by Haimrich
104
entries
32
designers
$145
An internet community
design by Zarteg design by Zarteg design by zalabany
28
entries
12
designers
$595
TopLine Strategies delivers the complete integration and development of sales and marketing technologies to corporations and ins
design by CARBONBLUE design by DPKAY design by CARBONBLUE
132
entries
41
designers