GCP Industrial Products, http://www.gcpindustrial.com
GCP Industrial Products is an International Sourcing Company. We source rubber and other specialty industrial products for distribution within the US, Canada and Europe. We have become the number one offshore supplier in the Industrial Rubber category in North America. Our strength is our customer service capabilities with both our customers and our factories. We have 3 core competencies - sourcing, relationships and communication.
Our vision is to set the industry standard for excellence in service to our customers with our accuracy, on-line systems, communication and product management with our suppliers. We will achieve this by living a culture dedicated to integrity in all our relationships and always striving for the highest consistency standards in all we do.
Our mission is to establish long-term, mutually beneficial relationships with our customer through outstanding industrial products and a personalized approach to our customer support programs.
The GCP goal will be to be the vendor of choice in off-shore industrial product sourcing for our key product categories
The majority of our audience are independent privately owned industrial distributors/wholesalers in North America. The Target audience 40+ yrs old male, college educated. They are busy and appreciate clarity in the communication. They appreciate that you do what you say you will do.
We are looking for an icon that reflects our commitment to follow up and do what we say we are going to do in the communication side of our business.
This icon needs to reflect closing the loop and bridging the gaps in communication.
Positive, simple elegance, not overwhelming.
Our intention is to use this in brochures as well as on our website. Also it will be used in communication with our customers.
Attached is our latest Marketing Brochure that our company uses to communicate our Value Creation Proposition with new and existing clients.