We arelooking to create six characters to represent all our customer personality groupsas follows:
Cosy Family: Your family’s well-being is your priority.All of your decisions are taken as a family, and, in any case, you only buyproducts if they are likely to please your children.
Hype ‘n’ Glam: For you, happiness is wearing the latest pairof shoes! You follow all the fashion trends, from clothes to shoes toaccessories. If anyone has a fashion question, you are the authority!
Eco - friendly: No question, green is your favouritecolour ! Environmentally conscious, you consider it essential to protectnature. As a result, you are no stranger to long walks in the countryside andpublic transport. You weigh the pros and cons of each purchase, looking for theperfect “eco-friendly” product. At the same time, you are open to good “green”deals: there’s no point spending more than you need to!
Early adopter : You keep up to date with the latestproducts and fads effortlessly. You have all the gadgets, and, what’s more, youare a design connoisseur. No product gets past you: whether it’s the latestSmartphone or the latest Smart car.
BargainHunter: For you, the most important thingis getting a good deal to make the most of your money! You’re money consciousand careful how you spend it. When it comes to good deals, you always read thefine print, convinced you can find a better price elsewhere. You’re theundisputed expert in the promo field!
Gamblers: Watch out, you’re a hardened gambler! When itcomes to taking risks, no opportunity passes you by. And it pays off! Just lookat the flat screen TV in your living room and the photos of your last islandholiday.