I am leaving my current firm and starting a new company. My current clients (who I want to take with me) are generally older and more conservative. I want to build an identity that they will still relate to, but will also appeal to a younger audience who is building wealth (people in their 30's or 40's). I want the logo to be simple in design and also easy to read . Must look good on letterhead, cards, website, financial statements and tchotchkes such as shirts, pens, mugs, notepads, etc.
I uploaded an infinity wallpaper I found on line - I like the feel of this, but think I need something that will work on a white background. I also uploaded the logo from my current company.
I did not enter a slogan to incorporate into the logo, but am thinking my slogan will be something along the lines of: "Planning for limitless possibilities" or possibly shortened to "limitless possibilities". I was planning to exclude this from the logo in order to keep it simple, but it could go somewhere on the letterhead and business cards.
Firm Focus - Fee-based financial planning and investment management
1) Financial Planning: Assist clients in identifying and defining realistic financial goals and implementing a plan to achieve those goals.
2) Investment Management: Conservative, long term investment management to support the financial plan.