Very fast response and uses a creative approach that I liked a lot.
How kipknight started their logo & brand identity pack journey
Who are you known as?
Pax Medical Billing
Tell us a bit about who you are and the people you reach
Provides billing from addiction treatment centers to medical insurance companies. The "client" is the addiction treatment centers who are seeking reimbursement for patients they have been working with on various medical issues (i.e. drug use, alcoholism, etc.). To note, Pax Medical Billing is affiliated with Pax House (https://paxhouserecovery.com) so. the Pax Medical Billing logo should at a minimum be in harmony with this logo. Designers should see if they could take the "wheel" from the Pax House logo and incorporate it into the Pax Medical Billing logo - be creative! One aspect of this new logo is we do NOT want is to be overtly financial - no $ signs in the logo, stacks of money, etc.
What industry do you think your business is most related to?
Medical & Pharmaceutical
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The medical billing category is currently not very marketing savvy and tends to be a bit boorish and predictable in terms of logos and brand look/feel. We're based in SoCal and would like a logo that communicates a modern, youthful feel but also focused on helping our clients get value for money (i.e. our pricing is going to be very competitive compared to the competition). To note, the word "Pax" means "peace" in Latin so perhaps there are some creative ways to leverage the origins of this word in the logo design. In addition, the clients of the treatment facilities we are working with are focused on helping their clients get back to a "balanced life" (i.e. they are dealing with drug and addiction issues), so a logo that conveys inclusion, support and understanding would be desirable brand attributes for Pax Medical Billing as well. As mentioned in the beginning of this brief, there should be a linkage between the Pax House logo (https://paxhouserecovery.com) and the new logo for Pax Medical Billing.