We need a logo design for a new company in New York called Alchemy Capital Partners LLC. We are a private equity firm focused on the industrial sector within the lower middle market. Our investment philosophy is centered on the concept we call Organizational Wellbeing. Drawing on principals of organizational health, continuous improvement and employee development (both personal and professional), we believe that companies based on clarity, cohesiveness and transparency can unlock the latent potential in an organization and its people (the alchemy). So, when supporting a consolidation strategy, we look to partner with executive teams that will grow the business without growing the bureaucracy and will actively support all the stakeholders that make an organization successful: the customers, suppliers and the employees as well as the investors.
Our target audiences: 1) Primarily male business owners in industrial business sectors ages 55 - 70, 2) Institutional Investors ages 35 - 60, 3) Investment Bankers ages 30 - 45. (The first audience is the most important).
Logo design: The inspirations we chose below are very good samples of what we would prefer. The idea of a logo and our company name is preferred. That said a classic, mature, sophisticated design is going to be appealing to us. If you feel you can do that best without words (just a logo) we are interested in seeing that. Similarly, using the acronym ACP is also possible.