Help Rebrand a Leading Credit Repair Firm (w/ Opportunity for Ongoing Work)

Veracity Credit

Veracity Credit Corp (http://www.veracitycredit.com) offers consumer financial services, primarily credit repair services, to help customers qualify for home rentals, home purchases, and home refinancing loans. We help people improve their credit to maximize the benefits of credit worthiness during residential moves, when credit is most important to them. Specifically, we work on behalf of our customers to dispute and resolve credit report issues and inaccuracies with the three credit bureaus, as well as customers' creditors and collection agencies who may be adversely affecting their credit.

Blue, Green, White, Gray, Orange (orange for CTAs especially)

We're wanting simple, credible, and approachable colors, fonts, and logo lock-ups to redefine Veracity Credit's brand. 

Our Web properties utilizing these new identity standards will communicate to visitors that we are a respected, established and credible firm with over 100,000 satisfied clients (not a figure to be included in the logo but important), yet agile and forward thinking with new customer-focused, individually-tailored credit repair services and plans. With Veracity, every customer gets individual attention and a unique plan to improve his or her credit score. 

// Competitors include:

http://www.creditrepair.com and other credit repair service providers.

// Example advert collections with credit repair / monitoring brands:

http://bit.ly/1syF17h

http://bit.ly/1jFPJGb

// A few general notes:

- 3 Bureaus / 3 Credit Reports: We all have three (3) credit reports/scores. We work with the three credit bureaus -- Experian, Equifax, and TransUnion. A logo might include or imply three elements, possibly illustrating three credit reports. 

- Quantity/Score/Gather/Aggregate: We work with credit scores so a logo might involve elements of quantity, growing quantity and/or aggregation of smaller graphic elements. (See Experian logo)

- Upward Trends: We help people increase their credit scores so logo shapes should illustrate an upward trend (if a trend is implied). Downward facing vectors should be avoided.

- Healing/Fixing/Growing: See the submissions in which Veracity is implied to be acting on Credit in some way, especially the suggestion that Veracity "heals" or "grows" customer credit. We like this idea.

*** We really like some of the example logos provided, especially the Simple Banking logo. If you visit the site ( https://www.simple.com/ ), you can see how well this brand does for Simple. It reproduces well small, and as white knockout on solid color backgrounds. It ties in three-colored elements, which is more relevant to Veracity (we work with 3 credit bureaus). 

While not a requirement, the Simple logo also lends itself to animation (page loads and in-app screen loading within the Android application). Through some exploration, we hope to come up with something on this level.