Cygnus Capital is a leading private, alternative investment manager that manages various absolute return focused investment strategies and products. We compete against global investment firms every day for investor capital. The biggest competitors in our space are very large, global asset management firms like Blackstone, Carlyle Group, Apollo Investment Management, and KKR. Mid-size firms that are well respected in our industry include Fortress Investment, Cerberus, ColonyCapital/Northstar, Lonestar, Starwood Capital and SigularGuff to name a few of the thousands.
Our target audience is high net worth individuals, wealthy families, wealth managers, endowments, foundations, pension funds, asset managers, and investment consultants. The target audience is interested in identifying new, differentiated and experienced investment managers (like Cygnus Capital) and finding that proverbial 'diamond in the rough'.
The target audience is conservative and risk-averse by nature, they are highly educated, located primarily in the U.S. (typically in financial hubs and major cities like New York, San Francisco, Boston, Chicago, Dallas, Los Angeles, Houston, Atlanta, Charlotte, etc.) and see themselves as 'sophisticated investors'.
Their interests are in work, family, being active, being health conscious, travel, hobbies, and politics. Characterizing their behavior in terms of buying behavior they move in packs and are guilty of group think and trend following. They like to be maverick in looking for something unique and different but in actually purchasing they are very cautious and conservative . They value honesty, integrity, performance, alignment of interests, consistency, doing the right thing and making them money through their investments.