We are looking to redesign our website at paperindex.com and we will kick start that process with logo redesign. Our current logo was designed in 2005 and a lot a changed on the internet since then. We are looking for z complete redesign of the logo in terms of color and design. After the logo is redesign we will start redesigning the website with a brand new look & feel and content.
We have an online marketplace that connects buyers and suppliers in the pulp and paper industry.
This project is for "designing" a new logo and NOT for "redesigning" the existing logo.
Our target audience is mostly (95%) male of age between 25 to 65 years from over 200 countries. Most of them are from the US, India, China, Indonesia, and Malaysia.
Please note that we are not very particular about including a piece of paper, paper roll, paper machinery, paper planes etc. in our logo design. Though the website is about and for paper industry, we do not necessarily want the presence of some sort "paper" in our logo. Please note that no matter how compelling a logo is, including a tree in it would automatically disqualify it.
Just as Google's logo doesn't have a hand lens to represent their "search" business and booking.com's logo doesn't include a hotel in it, we would like to stay away from any sort of "paper" design in our logo unless the logo designed in this manner is too good to resist.
This is NOT a rush job and I am not planning to select a logo design in a hurry, therefore, please take your time and deliver a well thought out design.