![Winning design by DG[Graphix]](https://images-platform.99static.com/koz7oR1p1eFwbBBcXBX3enWeNNk=/0x0:1000x1000/fit-in/900x675/99designs-contests-attachments/106/106086/attachment_106086353 "Winning design by DG[Graphix]")
Design a crisp / clean / fresh logo for a French fintech
guillaume.daudiffret needed a new logo & brand identity pack design and created a contest on 99designs.
A winner was selected from 1028 designs submitted by 219 freelance designers.
![Runner-up design by DG[Graphix]](https://images-platform.99static.com/fZu-GbS7_vCdOY8htwU7EDF_6o4=/0x0:1000x1000/500x500/top/smart/99designs-contests-attachments/106/106120/attachment_106120378 "Runner-up design by DG[Graphix]")
![Runner-up design by DG[Graphix]](https://images-platform.99static.com/9WpqlRLai9qmGmFJuJXtvxqQEhE=/0x0:1500x1500/500x500/top/smart/99designs-contests-attachments/106/106044/attachment_106044275 "Runner-up design by DG[Graphix]")
Some of the designers who made it happen
How guillaume.daudiffret started their logo & brand identity pack journey
Who are you known as?
Seyna
Tell us a bit about who you are and the people you reach
We are an innovative B2B2C insurance startup, providing insurance products that can be distributed as a white label by both online and offline retailers (eg insurance for late deliveries, warranty extension, etc)
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Design inspiration
Other notes
Unless if you have a very original idea, please no stylized "S" as a logo (a lot of startups already have that).
Our company is B2B2C and will adress mostly professional accounts, so we are looking for something:
- serious but not boring
- modern but not futuristic
- reassuring but not in a personalized way
- not too much detail
- not too skinny lettering and logo
Words that resonate well with our culture:
- Agile
- Focused
- Determined
Our first impression would be not to include the word "insurance" in the name, but if you can do it in a way that looks good, why not.
In terms of colours, limit the number of colors
--> NOTE: we need more design, but first need a logo, there will be more work afterwards for our chosen designer <--
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