How K&G started their logo & brand identity pack journey
Who are you known as?
Spencer Private Wealth
What’s your company slogan?
Tailored Financial Solutions
Tell us a bit about who you are and the people you reach
This is a boutique financial planning business which prides itself on giving independent financial advice, tailored just for the client. The relationship the client has with the financial planner is key - he knows you, your values, your risk profile so that you can make your financial goals in line with who you are. Your financial planner wants to help you reduce stress around money and provide you with integrated solutions (which means working with accountants and lawyers to obtain the best outcome). TARGET AUDIENCE - usually mature, wealthy clients who have too much money too manage themselves (or they may be time poor).
We would like to see some logos incorporating a "sophisticated" looking tree (think healthy growth, beauty, uniqueness). The format will have to work well with Squarespace Websites. ELEGANT, MODERN WITH A BIT OF TRADITION AT THE SAME TIME
What industry do you think your business is most related to?
Accounting & Financial
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Blues: Knowledge, trust, calm and honesty.
Oranges: Creativity, adventure and happiness.
Purples: Imagination, spirituality, royalty and luxury.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards