MaFrance got their new logo & brand identity pack by running a design contest:
Brand Identity for a cutting-edge tracking tech company for country-wide projects
Check out MaFrance's Logo & brand identity pack contest…
We are a B2B business providing various advanced technologies (NFC Tags, beacons, radars) to allow organizations to physically track and trace their products across the world. We want to improve our graphical identity because we need to present the company in order to raise funds very soon.
Updates from the team: We like simple logos such as Apple's logo. We have ideas around: -something around geolocation (a pinpoint on the earth etc.) -a target (something you aim at) -something with the notion of scanning (scanning a barcode; an NFC chip) -something with blocks / chains /blockchain to remind of a blockchain element we're going to add soon -a lock, a stylized lock We work in B2B for very large companies and institutions. About our identity: We want something modern, abstract, mature. What we want to convey: -Modernity, cutting-edge technology (we provide considerable improvement to our clients using outdated technology), innovation, sophisticated systems and networks of connected products (while keeping a "mature" style. -Reliabilty, secured, traceability anywhere in the world. The fact that we can reliably respond to very-wide scope projects (national level). Ideas: something around traceability, around the fact that we can track products anywhere around the world, about connected systems. We want our logo to be composed of a logo (without text) + the brand name (text). The logo (without text) needs to be easily recognizable as we want to stick it on the products we are going to sell (Stickers, tags, beacons etc). The logo can be uni-color or bi-color and work with different color backgrounds (black over white ; white over black etc)
Every design category has flexible pricing for all budgets. Logo & brand identity pack starts at NOK 5,299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand identity pack.
Designers across the globe delivered design magic.
MaFrance collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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