We would like to use an octopus as our logo. To us, the octopus is one of the best animal-world representations of "flow."
Please see this article to understand the concept
-some octopus characteristics that hint at flow:
~heightened sense of awareness
~immersion in the moment/one's experience
~and overall, the octopus is really fucking cool!!
although the octopus (sometimes as a kraken) is now being seen in many branding applications, we are trying to combine it with the essence of flow. We are NOT interested in using a pot leaf, tie-dye, 70's, rasta, or any other hackneyed marijuana symbols in our design. It has to speak to the artistry and the quality of our brand without relying on these stereotypical ideas. We are looking for a prestigious representation that is unique, bold, memorable, and beautiful. However, please keep in mind that our target demographic is predominantly male, ages 21-45. Remember, this logo HAS to be recognizable in multiple size formats- think package labels all the way to t-shirts. Also, we really want to utilize color- so the logo pops in retail/advertising/packaging applications.
The logo should embody the following characteristics: