We will be very active thru the entire duration of the contest to provide you feedback and steer you into the right direction, we don't like to waste anybody's time, we are open to your suggestions in terms of the color palette & design.
A Quick Feel for our Brand:
We really like to go for the Best, the service, our team and equipment must be top notch at all the times to achieve a fast & outstanding experience for our clients. At the end, the little details matter a lot and it's not cheap, but it works.
A Couple of the main things we want to portray to our clients is Professionalism, Quality & Trust.
The Logo will mainly be used on Service Trucks, business cards, website, outside & inside the office, billboards, about 4 inch x 4 inch waterproof stickers that will be attached to the air conditioners and Uniform for our Team, ( these last 2 will need you to design it for us after the contest finish ). You see, your Relationship with us will only get better.
The Logo Created by You, what we expect?
First of all, the main reason I'm doing this contest is not just to get a logo & branding stuff, is to build a long lasting relationship with Our Designer ( You ), the person that can make the most perfect connection between our Clients and Our Brand. I had some designers before but, they just haven't hit the nail on the head and as a result of that, I wasted a lot of money and not getting the result I want, the "WOW factor". I want the Logo to be Unique, it will be Trademarked, Modern, Sophisticated, Professional, clean look, That shows our qualities and what we do, more on the abstract side. You can even include the ™ symbol into the logo.
Old Logo Character Info:
Attached to this, is a picture of our old logo character. We would like you to incorporate this concept into the new logo, ( it is NOT mandatory ) the two penguins represent the founders, a younger & older brother with quite different personalities, but with the same vision. If you feel you can better, tweak or re do this image into what you think the end result should look like to represent a Strong Air Conditioning Brand, please do so, we Don't want to trap your creativity.
What you should NOT use:
*Caricature look or character of a man with a set of air conditioning tools or equipment. They are so generic and does not look professional.
* No Superheroes stuff
* The classic snowflake & sun colliding with each other
* If you are going to use an animal use Only the Penguin, more as an abstract form, to be unique.
Finally, some things I'd like to see:
*Two or Three tone designs, either with shades or complementary colors.
* Flat color variant included. Shading and gradients are nice but I want to see what your design looks like additionally when flat.
Thank you, and have fun.