2019 is going to be bright! Pantone just announced its color of the year 2019 and—drumroll, please—it’s Living Coral, a bold and playful color full of energy. Judging by Pantone’s pick, the color palette that awaits us in 2019 runs no risk of being boring or drab. This year’s color truly packs a punch and is bound to make you feel joyful and optimistic, spreading a summery vibe even on the greyest of winter days.
Living Coral is an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.
With this color Pantone purposefully defies the ultra-minimalist black and white trend lots of companies are embracing this year, in favor of a splash of colorful optimism. The color shines not only on its own or as an eye-catching accent color in logos, packaging, book covers and web design, but also takes center stage in the ongoing gradient trend we’re seeing everywhere in 2019.
Check out the examples below to see Living Coral in action in various designs and combinations.
The color evokes images of tropical seas and colorful coral reefs, full of life and energy. Living coral—even the name is energetic and makes us reflect on the stunning beauty we find in nature. PANTONE describes Living Coral as “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.”
And in times of uncertainty and change, this is truly the color people need and crave: vivid and warm, energizing and mesmerizing. “With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord,” says Leatrice Eiseman, Executive Director of the Pantone Color Institute.
This lively shade of coral is a great alternative if you’re looking for a friendlier, more youthful version of just plain red. It’s more sophisticated than orange and more grown up than pink. The combination of orange, red and pink tones within this coral color makes it intriguing and unique. This hue combines the attributes of all three colors in one, yet creates a whole new feel. It’s bold and loud, yet warm and friendly at the same time.
Living Coral is certainly an eyecatcher and jumps right off the page (or screen) and simply cannot be ignored. It also makes it an incredibly effective accent color, that is sure to pop and elevate your whole design.
Coral logo designs that pop
Whether they stand on their own or are set against a dark background for contrast, coral logos instantly grab the attention.
Stunning coral gradients
Being the perfect transition color for bright and warm gradients, these color combinations remind of amazing sunsets and tropical cocktails.
Eye-catching coral packaging design
Coral makes product packaging friendly and approachable, yet also ensure that your product practically jumps right off the shelf.
Bright and lively coral book cover design
As an accent color, coral give book cover designs an energetic and lively feel, perfect for designs with lots of personality.