When it comes to shopping, e-commerce is the new normal. This year, online retail hit a new milestone: in the general merchandise sector, its total market share surpassed brick-and-mortar stores’ market share. That doesn’t mean traditional retail is dead, but it is evolving as retailers move toward an omnichannel marketing model, a model where the consumer enjoys a seamless experience interacting with a brand in-store, on the brand’s website and through other channels like apps and social media.

If you’re a retailer, this means the time to up your e-commerce game is now. Lead your ideal clientele into your online store by working with a top e-commerce website designer to craft the engaging retail experience they’re after. Take a look at a few of the top freelance e-commerce website designers on our platform to get ideas for what to look for when you hire your own designer.

The 10 best e-commerce website designers to hire in 2019

  1. 1
    Top Level
    5.0
    ( 124 )
    • Web page design
    • Landing page design
    • Other design
    • WordPress theme design
    • PowerPoint template
    • Other web or app design
    • Logo design
    • Banner ad
    • Other Graphic Design
    • App design
    • Infographic
    • Illustration or graphics
    • Other art or illustration
    • Logo & hosted website
    • Brochure
    • Signage
    • Poster
    • Postcard, flyer or print
    • Email
    • Clothing or apparel
    • Button or icon
  2. 2
    Top Level
    5.0
    ( 199 )
    • App design
    • Web page design
    • Other web or app design
    • Landing page design
    • Other design
    • Banner ad
    • Facebook cover
    • Logo design
    • Postcard, flyer or print
    • Icon or button
    • Book cover
    • WordPress theme design
    • Sticker
    • Stationery
    • Social media page
    • Product packaging
    • Cup or mug
    • Signage
    • Product label
    • Other clothing or merchandise
    • Other business or advertising
    • Other art or illustration
    • Menu
    • Illustration or graphics
    • Flash banner
    • Email
    • Clothing or apparel
    • Business card
    • Logo & brand identity pack
  3. 3
    Top Level
    5.0
    ( 63 )
    • Web page design
    • WordPress theme design
    • Landing page design
    • Other business or advertising
    • Banner ad
    • Brochure
    • Social media page
    • Other design
    • PowerPoint template
    • App design
    • Icon or button
    • Flash banner
    • Facebook cover
    • Email
    • Business card
    • Logo & brand identity pack
  4. 4
    Top Level
    5.0
    ( 73 )
    • Web page design
    • WordPress theme design
    • Logo design
    • Landing page design
    • Other design
    • App design
    • Banner ad
    • Other web or app design
    • Illustration or graphics
    • Social media page
    • Other business or advertising
    • Facebook cover
    • Logo & hosted website
    • Logo & business card
    • Icon or button
  5. 5
    Top Level
    5.0
    ( 75 )
    • Web page design
    • Landing page design
    • WordPress theme design
    • App design
    • Other web or app design
    • Other business or advertising
    • Logo design
    • Logo & hosted website
    • Logo & social media pack
    • Other design
    • Infographic
    • Icon or button
    • Email
  6. 6
    Top Level
    5.0
    ( 52 )
    • Web page design
    • WordPress theme design
    • App design
    • Other web or app design
    • Landing page design
  7. 7
    Top Level
    5.0
    ( 106 )
    • Web page design
    • WordPress theme design
    • Other design
    • Landing page design
    • Other web or app design
    • App design
    • Facebook cover
    • Stationery
    • Social media page
    • Poster
    • Other business or advertising
    • Logo & business card
    • Icon or button
    • Business card
    • Banner ad
  8. 8
    Top Level
    5.0
    ( 30 )
    • Web page design
    • Custom Wordpress Themes
    • WordPress theme design
    • Other web or app design
    • Landing page design
    • Postcard, flyer or print
    • Other business or advertising
    • Email
  9. 9
    Top Level
    5.0
    ( 23 )
    • Web page design
    • Other web or app design
    • Landing page design
    • App design
    • Other design
    • Icon or button
  10. 10
    Top Level
    5.0
    ( 73 )
    • Web page design
    • Landing page design
    • Other web or app design
    • Other design
    • WordPress theme design
    • Postcard, flyer or print
    • Other art or illustration
    • Banner ad
    • Other business or advertising
    • Social media page
    • Email
    • Icon or button
    • Book cover
    • Illustration or graphics
    • Facebook cover
    • Squarespace website
    • Logo & social media pack
    • PowerPoint template
    • Logo & hosted website
    • Logo design
    • Brochure

How did we choose these as the top e-commerce website designers?

A great website designer isn’t necessarily an awesome e-commerce website designer. When we chose our top e-commerce website designers, we considered a few general traits that make a web designer a top contender as well as each designer’s proficiency in the e-commerce realm. To narrow it down to the top 10 designers, we looked at:

1. Design quality

Before a designer is allowed to participate in contests or start taking one-on-one clients through 99designs, our team of design experts thoroughly vets their profile and assigns them one of the following levels:

  • Top level
  • Mid level
  • Entry level

When we’re looking at a new designer’s portfolio, we look at the following: conceptual thought, understanding of design principles and technical execution of those principles. Our top 10 e-commerce designers to hire in 2019 are all top level designers. When you’re browsing designers’ portfolios, you can see their level right in their profile’s header beneath their name, making it easy for you to choose to work with a longtime pro or somebody who’s up-and-coming.

2. E-commerce experience

Like we said earlier, even the most amazing website designer isn’t necessarily an amazing e-commerce website designer. Every designer has their strengths, and the designers we picked for our top 10 are designers whose portfolios are full of successful e-commerce websites they’ve designed for past clients.

3. Professionalism

The last thing we looked at when we chose our top e-commerce designers was each designer’s professionalism. Only designers with consistent track records of being responsive, reliable and punctual made the cut. In other words, our top picks are professionals in customer service as well as design.

What to think about when hiring an e-commerce website designer

minimal coffee online shop web design
A beautifully minimalistic online shop web design for Roast Coffee by Igor Vensko

There’s a lot to weigh about each e-commerce website designer you consider working with. You’re choosing a designer to translate your brand identity into a working online store, potentially the only store on the planet where customers can buy your products. That means the website has to be more than aesthetically appealing—it has to drive sales.

As you search for the perfect e-commerce website designer for your brand, answer the following:

  • Do they have experience designing e-commerce websites for your industry? For example, if you’re an online sneaker store, does the designer’s portfolio have examples of previous sneaker stores or at least other apparel stores? For a designer who’s got a portfolio full of attractive, high-converting e-commerce designs, not having designs for the specific type of store you run shouldn’t be a deal-breaker…but having them can definitely help.
  • What do you need in addition to design (if anything)? If you need UX design in addition to your store’s look and feel, make sure you work with a designer who also has UX design experience. In the same vein, if you want custom-coded features, you’ll need to work with a designer who’s also a web developer, or you can hire a web developer in addition to a designer, so you don’t have to miss out on working with an awesome designer just because they don’t have development skills.
  • Your own budget and timeline. The more you need from a designer, the longer your project’s gonna take…and the more you’ll pay for it. Before you start looking at designers’ portfolios and narrowing your list down, have a budget and timeline ready. This way, you can avoid wasting your own time and the designers’ time by eliminating anybody who doesn’t fit your budget or schedule right off the bat.

Are you ready to hire a stellar e-commerce website designer?

Sure, you can use a pre-made template to power your e-commerce website. But for a truly unique store that showcases your brand, you need a custom-designed website made by an experienced e-commerce designer. If you’re not completely sold on our top 10 choices, take a look at our platform to find a designer you just can’t pass up.

Want more e-commerce website designer choices?
Search for the perfect web designer for your project.