Completed contest

Selling safety as something people want to do & be part of

billy219 needed a new banner ad design and created a contest on 99designs.

A winner was selected from 13 designs submitted by 6 freelance designers.

13
entries
6
designers
1
winner

One of the designers who made it happen

Winner - Concept Creation
Extremely attentive to every desired change. A very strong grasp of all my company's needs. Great design ideas.
- LANCE5483

How billy219 started their banner ad journey

Company name

MY SAFETY

Overview

I am a Health Safety and Environment Manager on a large scale construction job; the Thiess/Decmil Pty Ltd/Kentz Pty Ltd Joint Venture (TDKJV); contracted to design and construct an accommodation construction village on Barrow Island for Chevron Australia.

I always look at different ways of "selling" safety to the workforce and use the principles of Coke-Cola and McDonalds and how they sell to the public. These companies are successful in getting recognised and this is my aim for Safety - get it noticed, make it so the workers want to do it and make it fun or enjoyable to do the "right thing" instead of a chore. The project I am on has a good culture of communication and interaction but Health Safety and Environmental (HSE) messages are dull and boring and I need to provide something different to lighten the message to get it understood and people wanting to do the right thing.

Tell us a bit about who you are and the people you reach

My target audience is mostly male. They range in age from 19/20 to 60 with the average age group in the "Gen Y" section ie 19 to 38. We have the macho persons, the ones who need to be led to do a job; ones who like to sit back & wait; the ones who make a song and dance about everything, the quiet achievers & the leaders.

The market is the tried and true construction workers. Some have never worked in the heavy commercial construction before and these people find it hard to relate to what is happening. The older hands tend to take it all for granted & switch off.

The project we are working on is on a world class environmental and nature reserve with many species found nowhere else on earth. We have a workforce of around 400 who work on a roster of 26 days on and 9 days off. There is nothing to do on the island so boredom sets in and complacency takes over.

I need to get these people focused and wanting to remain focused with a theme or idea or something they can relate to. I need them to look at a picture or poster & relate to it. I need them to remember and want to be like the poster person/cartoon/image.

Requirements

I would like to have a series/set/number of posters displaying safety messages designed for three levels of people, employees (everyone), supervisors & managers. I have attached files to describe some ideas of the messages to be used as a base.

For the posters I need the message to get people to want to;
- do the right thing,
- communicate
- wear their PPE,
- follow the rules,
- not take shortcuts,
- watch out for their mates,
- help each other,
- not get in the line of fire,
- don't stand under loads,
- watch where they are walking & where they are putting their feet so they don't trip over,
- watch & think about how they lift things or bend down to lift,
- use the right tools the right way,
- look before they move - above & around,
- look for what will hurt them,
- think about the second level of risk,
- reporting injuries &
- standing up to accept accountability and responsibility ,

There is a document attached which describes "Our Safety Culture Framework" with different colours for different levels of employee. If these colours can be used or matched to the level, green - everyone, blue - supervisors & orange - managers to also provide the message to the different traget groups

I had thought of using the "Family Guy" theme or something along the lines of a cartoon character as the messenger

Please help and see what we can achieve.

Silver package

$295

Paid features

  • Featured listing
  • Twitter promotion

Free features

  • Open contest
  • Fast-tracked

Deliverables

PSD
AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

€169
aircargobook.com is a platform to provide solutions for forwarding agents, airlines, aircargo trucking companies. We ...
design by kristina_pavlovic design by Hristoitchov design by kristina_pavlovic
17
entries
8
designers
£129
The site is selling locks and hardware products to the trade and public online....
design by BossGFX design by BossGFX design by BossGFX
46
entries
9
designers
$199
Omnitail, LLC is an online marketing agency dedicated to providing retail businesses with the highest quality of sear...
design by eskimoweb design by KoreS DesigN design by KoreS DesigN
52
entries
11
designers
$79
We sell lifeguard apparel and equipment...
design by Kreativebird design by qamar rizwan design by SJAD Designs
71
entries
19
designers
$49
Midi Files and Karaoke Backing Tracks...
design by y6uca design by y6uca design by Visual Maven
31
entries
6
designers

We saved a spot for your banner ad contest.

Get started now
$129
We are a debt settlement company that helps consumers struggling with a financial hardship resolve their debt without...
design by Tohao design by dizas
64
entries
30
designers
£39
Coptrz are a drone and drone training supplier in the UK. We are an official DJI reseller, along with other brands, a...
design by Infinity Design design by _Fern_ design by Aiden ©
48
entries
19
designers
$199
Royalty-Free stock footage and photos of New York City for creative producers of all kinds...
design by DesK_fl design by gpramanik1 design by DesK_fl
23
entries
9
designers
$79
We provide information technology resources (temporary staffing) to hospitals....
design by nickjalpa design by SD (Silent Designer) design by nickjalpa
7
entries
5
designers
$150
ExcelVac is a consolidated market place for vacuum pumps & services. We sell and provide services related to vacuum c...
design by MotivatedDesign design by MotivatedDesign design by MotivatedDesign
5
entries
3
designers
CA$169
We sell promotional USB Drives to businesses and schools across Canada and North America...
design by Agent K design by eskimoweb design by eskimoweb
74
entries
25
designers