Completed contest

Remarketing Banners for Vacation Rentals Agency

tki needed a new banner ad design and created a contest on 99designs.

A winner was selected from 62 designs submitted by 15 freelance designers.

62
entries
15
designers
1
winner

How tki started their banner ad journey

Company name

The Key to Italy

Overview

We are a vacation rental agency based in Italy. http://www.thekeytoitaly.com
Our business is about renting private apartments located in the hisorical city center of Rome, Venice and Florence for short term stays.
Our clients are primarily families from USA,Canada,Australia or UK and average stay is between 3 nights and a week.

We have about 50+ apartments in Rome, 50+ in Venice and several in Florence

Our strenghts are:
1) Top Accommodations
2) Personal Service
3) Independent Reviews from previous guests
4) Super Central Locations
5) Trusted Brand
6) Local assistance

Tell us a bit about who you are and the people you reach

We need banners for google remarketing campaigns (primary) and google content campaigns.
Our clients are primarily families from USA,Canada,Australia or UK and average stay is between 3 nights and a week.

Our goal is to convince travellers to submit an inquiry via a simple web form (name, arrival/departure dates, persons, email) so that one of our travel agent can get back to them via email with a list of proposals (private apartments for rent).

Here is an example of a landing page.
http://promo.thekeytoitaly.com/rome…s-gsearch/

Similar landing pages with slightly different content will be created ad hoc for each specific campaign.

Requirements

Banner sizes:
728 x 90 Leaderboard (required)
120 x 600 Skyscraper (required)
468 x 60 Banner (required)
160 x 600 (optional)
336 x 280 (optional)
300 x 250 (optional)

Our idea is that banners should:
1) show pictures of some of the most beautiful properties we have (or other engaging pictures of interiors) to give a sense of what their accommodation would look like if they rent with us
2) show (3) major features (maybe with bullet points) from our value proposition
3) have a CTA Button like ‘check with us’, ‘book now’, ‘check our accommodations’
4) have a message like: “100+ Stunning Private Apartments for rent in Italy”, “Wide choice of impressive Private Apartments for rent in Rome,Venice and Florence”

Images and bullet points might be rotating
We would like to be consistent with our brand colors and style.

Some sample images of apartment interiors can be found here: http://promo.thekeytoitaly.com/veni…36zw8w.jpg
http://s3.amazonaws.com/BooktCDN/2e…d29f6e.jpg
http://s3.amazonaws.com/BooktCDN/1a…ecbac1.jpg

We are open to alternative solutions/ideas.

Bronze package

$145

Free features

  • Open contest
  • Fast-tracked

Deliverables

PSD
AI
EPS
PDF
PNG
JPG

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