Our target demographic consists of cat owners. The ad can be playful and fun but should not be childish in nature. Also, the ad should appeal to both men and women (60%women, 40% men).
We've uploaded some of our backgrounds and accessories. Please be creative in using these items to dress up a cat (using the ones provided or any real cat is acceptable). Please allow space for main title text and a tagline. Please incorporate the logo into the design (filename: ohkitty_pdf.pdf).
Important: The ads should be fun, but not childish! Our target audience while it may have some children, is primarily adults. Also don't be afraid to use less items, you don't need to clutter the space with accessories. A single cat with 1-2 accessories could be perfect if it's the right cat with the right accessory.
Also important: maybe try to use a photo of a real cat, versus a stock image cat as this may resonate more with the user and give a better result.
The work product should be returned in Photoshop or Illustrator formats.